Revenue discovery system for dental practices
Your busiest month is hiding in your charts.
Recall, treatment, missed call follow-up on autopilot. The Brushed Up system reconnects patients with your practice, automatically. We're not a consultant who's gone in three months, we implement a system, so patients never fall through the cracks.
We only work with practices we know we can grow. If we start and find yours isn't the right fit, you don't pay.
The opportunity, measured
Patients don't rebook on their own.
Here's what that adds up to.
On the phone, only
In your charts
It adds up
*Industry averages for a typical dental practice, drawn from published studies.
The problem
Your front desk can't be in two places at once.
A patient is standing at the counter, and the phone rings. Now someone's being ignored: the person in front of them, or the caller who might be a new patient.
Overnight, that same call goes to voicemail. Most callers don't leave a message. They give up and call the next dentist in their search.
Every one of those moments is revenue your team lost. Not because they aren't good at their jobs, but because they can't be everywhere at once.
These are the opportunities you never see. They're sitting in your charts right now, waiting to be booked.
The promise
Your schedule fills itself.
Bookings land 24/7. Patients book straight from your website into your scheduling software. Nights, weekends, holidays.
Follow-up runs on autopilot. Recall outreach, unscheduled treatment, waitlists, cancellation backfill. All handled, and customized to your scheduling rules.
Your team gets their hours back. No more phone tag. They focus on the patients in front of them.
Your reputation compounds. Every visit triggers a feedback request. Google and Apple Maps reviews stream in.
You see results fast. A live dashboard and weekly reports show recovered bookings & revenue. Never wonder if it's working.
How it works
Three steps. The first one pays for the rest.
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01
The Deep Dive
Once we start, we securely connect to your scheduling software and scan your charts: unscheduled treatment, overdue patients, attrition rate, visit frequency. Within minutes you see exactly what's ready to be rebooked, and the estimated revenue we can recover.
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02
The Install and Upgrade
Online booking wired directly into your scheduling software. Two-way SMS synced with patient records. Automated recall, waitlist, and treatment follow-up tuned to your rules. Training and materials your team can lean on.
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03
The Tune and Enhance
Unlimited support by direct message, any hour. Monthly updates from your feedback. New capabilities shipped continuously from every clinic we serve. We run the servers so you never think about them.
The tactics compound. The sooner you start, the more we recover.
The guarantees
We only win when you do.
The 90-day guarantee
If Brushed Up doesn't pay for itself in booked production from recovered patients within 90 days, we work for free until it does.
The right-fit guarantee
We ask the hard questions up front and only take practices we know we can grow. If we start and it turns out we're wrong, you don't pay.
Before starting Brushed Up, founder Joe Potentier spent five years building automation systems in a regulated industry. He built products customers loved, that kept working with minimal oversight. We've consulted with many clinics and studied hundreds more.
HIPAA compliant · PIPEDA compliant · Your patient data stays safe and secure
Questions
Fair questions, straight answers.
What does it cost?
It depends on how hands-on you want us to be. Every package includes the full system; higher tiers add more customization and more of our time. You'll get exact pricing on the first call, and it won't change after.
Will my team have to learn new software?
Our goal is zero disruption. Brushed Up works with the tools you already use, simplifies the workflows your team already runs, and automates the manual busywork around them.
Does it work with my practice management software?
Yes. We support most major software providers. We'll confirm if you're a fit on the first call.
We tried recall software before. What's different?
Recall software hands every practice the same tool and leaves your team to figure it out. We start from proven building blocks, spend time shaping them to how your practice actually runs, and bring the best practices we've gathered from partners and consultants across the industry.
Will my patients get spammed?
No. The system knows who was recently contacted, who cancelled, and who's genuinely due, so every message is timely and worth getting. Patients hear from your practice, never a robocall.
What if it doesn't work for my practice?
We pre-qualify every practice before we start, so it's rare. If we do find we're not the right fit, you don't pay. And if Brushed Up doesn't pay for itself in 90 days, we work free until we do.
Ready to see what's in your charts?
One call to see if we're a fit.